Higher Profit Margins

Suppliers can directly control order fulfillment, reduce the fees charged by retailers, and thus obtain a higher share of profits.

Inventory Control

Suppliers have full control over inventory dynamics and do not need to hand over products to retailers for warehousing, so they can adjust production and supply plans more flexibly.

Brand Exposure and Direct Access to Customers

In some cases, suppliers' brands may be directly displayed on retailer platforms, thereby increasing brand awareness.
By directly fulfilling orders, suppliers are closer to end customers and have the opportunity to collect customer feedback and optimize products and services.

Lowering the Threshold for Cooperation

There is no need to provide retailers with large quantities of inventory, reducing financial pressure, which is particularly suitable for small and medium-sized suppliers or new product launches.

Flexibility and Scalability

Suppliers can quickly join multiple retail platforms, manage orders from different channels at the same time, and increase market coverage.