How we work
Supplier Fulfilled Retail
4Supply consistently leads the industry in innovation by adopting the Supplier Fulfilled Retailing model. This approach not only reduces inventory risks, operational costs, and transaction risks but also enhances supply chain efficiency and improves the customer experience.
What is Supplier Fulfilled Retailing?
Supplier Fulfilled Retailing is a business model where suppliers fulfill orders directly to end customers. The supplier is responsible for product delivery, while the retailer focuses on sales and customer service. As a logistics service provider, we offer suppliers professional, one-stop warehousing, inventory management, and shipping support, ensuring efficient cross-region delivery and timely fulfillment.
Leveraging Collective Power to Reduce Business Risk
Under the "Leveraging Collective Power" model, retailers and distributors effectively reduce operational costs by delegating inventory management to global suppliers, allowing them to focus more on market expansion and brand building. In this model, inventory risk is shifted to the suppliers, rather than being shouldered by individual retailers. At 4Supply, our platform’s supplier-managed inventory approach enables retailers to easily expand their product range while providing suppliers with more market access opportunities. Through diverse channels, suppliers can reach global customer bases and focus on delivering high-quality products. This not only boosts market penetration but also creates new revenue streams and reduces inventory-related burdens, a strategy that is increasingly recognized and adopted in the global e-commerce landscape.
What Values Do We Bring to You?
In today’s fast-changing market environment, our platform introduces an innovative model. As consumer purchasing habits evolve, supply chain efficiency faces challenges, leading to potential inventory risks. With product life cycles shortening, we use agile operations to quickly seize new product release opportunities, helping customers mitigate risks and maximize market potential. As a leading B2B cross-border e-commerce platform, we offer nearly 8,000 SKUs, enabling customers to seamlessly connect to global markets and expand their international business.
Nearly half of our global team is dedicated to engineering and IT, driving platform innovation and development. Our success is built on advanced artificial intelligence and machine learning technologies, which are strategically integrated into every aspect of our platform, including sales channel operations. From product and inventory data to comprehensive buyer, seller, and end customer information, our technological infrastructure optimizes every step of the process, improving overall efficiency and ensuring our B2B cross-border e-commerce platform remains at the forefront of the industry.
We provide comprehensive inventory, shipping, and fulfillment management services for distributors and retailers, helping them optimize their supply chains and enhance operational flexibility. Through the Supplier Fulfilled Retailing model, we eliminate unnecessary touchpoints and warehouse requirements, significantly reducing costs while boosting market competitiveness for both parties.
Orders are shipped directly from the warehouse, reducing supply chain steps and accelerating product delivery to end customers. This efficient process effectively lowers shipping costs. Additionally, 4Supply offers competitive flat-rate last-mile delivery fees across the U.S. and provides comprehensive last-mile delivery and installation services for distributors and retailers, ensuring smooth and efficient transactions that support global business growth.